In this role, she oversees product development, sales, marketing, government relations, and communications for Sallie Mae’s consumer businesses, including private student loans, retail banking, personal loans, and credit cards.
Donna, an industry veteran, joined Sallie Mae in 2019 with extensive product, marketing, and management experience. In her role, she will lead efforts to grow Sallie Mae beyond its core business of helping families make the dream of higher education a reality and into new business areas. She will also oversee the implementation of strategic initiatives that will further establish Sallie Mae as a trusted advisor for consumers.
“Education is the foundation for success, and nobody can take it away from you. It’s also the foundation for our mission here at Sallie Mae. We are known for helping make the dream of college a reality, but we are so much more than that. We are equipping aspiring minds to create the lives they imagine.”
Prior to joining Sallie Mae, Donna served as chief marketing officer for consumer banking and wealth management at JPMorgan Chase. There, she led the development of strategic marketing and brand initiatives to grow deposit and investment balances and customer relationships. Prior to that, Donna served as product and marketing chief for Chase business banking, where she focused on product and innovation development. She has also held executive leadership roles at Dun & Bradstreet, Merrill Lynch, and American Express.
Donna Vieira earned a Bachelor of Commerce from Mount Allison University, Canada, and a Master of Business Administration from Pace University. Vieira was appointed to the Office of the Treasurer’s Plans Management Board by Delaware Governor John Carney. A staunch supporter of athletics and causes that support individuals and families with disabilities, Vieira is an active volunteer with Special Olympics Delaware.